Social Media Advertising & Integration
Sell more across multiple channels
More channels, more sales
Optimize at product level
Hit your goals and scale
Receive a single view of your marketing performance and attribution while unlocking profitable cross-channel insights
Social Media Ad Buying and Creative
Beyond targeting and campaign structure, the most overlooked component of a successful social media ad campaign is the creative deployed. Taking the time to craft the right message and deploy impactful creative is the delta that influences your traffic cost (Facebook charges you as CPM but you influence the CTR through great creative). Let us bring your story to life through the creation of impactful digital ads.
Frequently Asked Questions
Let’s face it: the world’s gone social. In fact, 30% of all time (and counting) spent online is allocated to social media. If you want to get in front of people, social media is the way to do it. Whether you’re interested in brand awareness, sponsored content, or a combination of both, we can help!
A post is content you share on social media for your followers to see organically. An ad is a paid post to target an audience outside of your followers based on demographics and interests. Because most social media algorithms limit the number of followers who see your business' content organically, we recommend promoting important or relevant posts to guarantee more people will see them. Another great indicator of a post that should be promoted is one that performs well organically. If it's doing well on it's own, putting money behind it will increase its reach.
It’s difficult to put an exact number on what your social media marketing budget should be, but there are some limitations in certain platforms. For example, you need to spend at least $10 each day you advertise on Facebook. We don’t put ad spend behind everything we release on social channels, but when we do, we put at least $25 behind our content. Obviously, more spend will usually get you more results, but a little can go a long way. We recommend starting with a lower budget and testing ads to see what works best for your brand.